Jim Canto

My Purpose
"Increase the sum of human happiness."

It is my belief that we can increase the sum of human happiness by exposing individuals to options they did not know they had. When people have options, they feel hopeful. When people feel hopeful, they are open to inspiration. Inspiration releases creativity. Creativity leads to innovation. Innovation is the precursor to profound change. 
THIS is the value Low-Code/No-Code offers the average human.

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.”  ― Joseph Campbell, The Power of Myth


Self-taught Indie-Maker

Low-Code/No-Code since 2008

Purveyor of Sustainable Independence

Tech Background

  • Low-code/No-code since 2008
  • First online community launched 2009
  • First software design project 1994

Acct Mgmt | BizDev 

  • Acct Mgmt and Partnerships since 1996
  • Operations Management since 1996
  • BizDev and Sales since 1984

My Solopreneur Projects

  •  Tonic Ventures (view)
  • The Tonic Zone (view)
  • Coastal Bargains (view)
  • medXcentral (view)
For Clients

Digital sweet spot

  • The universe of Low-Code/No-Code tools has ballooned since my first exposure in 2008. You can waste days, weeks, and months trying to determine the tools that will work well for you and your team. I work with Solopreneurs, Micropreneurs, and creatives of all kinds helping them find their digital sweet spot. 

    Here's how we can engage:

  • Join virtual coworking space; The Tonic Zone 🐱‍🏍
  • In there, I provide the guidance, you do the work
  • Project-based work. Fair | Affordable | Fast
  • Virtual CIO. (Coming soon) What's this?
  • For Employers

    A holistic view

    I've been in account management, sales, and bizdev for most of my adult life. I've also spent the last 13+ years working on side projects using low-code/no-code tools. Translation; I'm a tech-savvy professional opportunist with an empathetic disposition and a problem-solving mindset. 

    Though not a pedigreed, Silicon Valley rockstar, I'm uniquely suited to support and train SaaS users, build partnerships, manage existing clients, and capture vital intelligence necessary to advance the mission... all while fostering advocates and compelling organic growth. I feel the post-sales environment is where my overall background can have the most positive impact on your behalf.